Arjun Kapoor talks about the issue of trolling whereas Sanjay Kapoor gives his perspective on nepotism.Ħ. Drama: Who knows it better than Karan Johar that a bit of drama, catfight, sarcasm and sass sells well? He appears in just a few episodes but ensures that he dials up the drama around these four friends every time he makes an entry.ħ. The show makers smartly use some of the episodes to tackle those issues. The Haters: The ones who do not like Karan Johar and the high lifestyle of him and the people of Bollywood.ĥ. Issues: Karan Johar has been blamed and accused of various bad things that are happening in the industry and has had to face the brunt of it quite often.
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The Entertainment Industry: Friends, family and everyone associated with Indian TV and the Indian film industry.ĭ. The Aspirers: The ones who aspire to have the lifestyle of a Bollywood star or Bollywood wife and love following them closely on Instagram.Ĭ. The High Profile Society: People who have the means and are keen to live a lifestyle similar to the Bollywood wives.ī. So it is a complete package!Ĥ.Target Audience: The show is targeting all kinds of people based on its format and content:Ī. The show brings enough of bling, designer wear, shopping, gossip, adventure, party, Paris and even travel to one of the less popular places -Doha. They take the audience into their houses, their dining tables, their family conversations, their fears and so much more.
Content: The show gives voyeuristic pleasure to its audience by making them a part of the lives of the four women. People know far more about their husbands than them and this helps in building enough intrigue and mystery around these women.ģ. However, the show makers smartly chose four Bollywood wives who are not only great friends but who have also not been exposed too much to the public. There is a strong chance that people who have seen the trailers or the buzz would do a binge of this show over those two days as it is only eight short episodes of about 50 minutes each.Ģ. Protagonists: The show could have taken any Bollywood wife, including a few who have been popular actresses in their heydays.
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This gives enough time for the show to start generating buzz across social media platforms ahead of the two day Stream Fest that Netflix is running in India, where everyone can watch Netflix shows free of cost without giving any payment details. Here are the key reasons that makes this show a success and a case study in Marketing:ġ. Timing: The timing of the show is perfect as it was launched on 28th Nov, 2020 just a few days ahead of December. Just like the first season, they are speculated to be seen living their fabulous lives with their respective highs and lows.ĪLSO READ| Fabulous Lives Of Bollywood Wives trailer out.The team behind the show did their homework very well and ticked all the boxes that a marketing expert likes to ensure when planning a launch. Maheep Kapoor (wife of Sanjay Kapoor), Bhavana Pandey (married to Chunky Panday), Seema Khan (Sohail Khan's wife) and Neelam Kothari (wife of Sameer Soni). Season 2 of Fabulous Lives Of Bollywood Wives is now filming /fFMwzY0aRn - Netflix India NovemWHAT IS THE SHOW ABOUT?įabulous Lives Of Bollywood Wives, as the makers claim, is the reflection of the life of actors' wives. The clip begins with a text flashing on the screen that reads, "They are back! (sic)" Neelam Kothari then makes an appearance saying, "You have no idea what is coming your way." Seema Khan further added, "Hi guys, as you can see we are back." The official account of Netflix shared the video on Twitter and wrote, "Lights, camera, drama! Season 2 of Fabulous Lives Of Bollywood Wives is now filming (sic)." The promo video of the Fabulous Lives Of Bollywood Wives 2 also focuses on showing the unseen personalities of these ladies.
From their mean side to how they share a love-hate relationship with each other. It aims to show the real lives of these women. NETFLIX DROPS FABULOUS LIVES OF BOLLYWOOD WIVES 2 PROMO VIDEOįabulous Lives Of Bollywood Wives features Maheep Kapoor, Bhavana Pandey, Seema Khan and Neelam Kothari. While the first season premiered on Netflix on November 27 last year, there is no announcement about the release date of season 2. The makers dropped its promo video today, November 27. Maheep Kapoor, Bhavana Pandey, Neelam Kothari and Seema Khan are back with the second season of their Netflix series, Fabulous Lives Of Bollywood Wives.
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